When you start sharing more publicly through your marketing, you will get feedback from people. It’s inevitable. And, some of those people, including people who you may or may not be close with, will not like what you’re doing. And, they’ll tell you what they think. Even if you don’t ask.

You might not think that you have any interesting stories to share, but that’s where you’re most definitely wrong. A good storyteller can make a boring situation sound absolutely intriguing, and a bad storyteller can put people to sleep even if they’re hearing a great story.

I never planned on getting into marketing & copywriting, much less into consulting and teaching others about how to do it effectively. I’m sure, nobody from my childhood would have ever expected me choose this career path either, mainly because not many people actually listened to me when I was younger.

You probably have thought about writing about your story before, and perhaps you’ve even given it a try (or, more likely, about 82 tries, if you’re further down the road already). It’s not as easy as it might look, or even as easy as it should be. It is your own story, after all. Shouldn’t you be able to write it?