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Small and medium sized businesses, and especially many startups and solopreneurs, often ask themselves what they can do to have their website and offer stand a chance against bigger, bolder competitors, or even large corporations. The answer is actually simple: Stop doing what everybody else does. Instead, use the power of personal relationship to become the expert or go-to source for your product or service in your potential buyer’s mind.

When you work with me, we work on growing your business by selling through connecting.

You see, there’s a “marketing secret” out there in the open for anybody to see. It is not about making the next bigger, bolder promise. It is not about alluring prospects into spending more money for questionable products or services that they don’t actually need. It is not about being more fancy, slick, stylish, or formidable in order to push through a potential buyers’ threshold resistance. In fact, the “secret” is about something very different. It is about the marketing power of personal relationship…

 
 

In fact, many websites fail because they …

  • Talk at, instead of to, its visitors

  • Don’t make clear what the business is actually about

  • Don’t give the visitor a good enough reason to stay on the website

  • Try to sell without building trust first

  • Fail to get the visitor to perceive the relevance of the product or service

  • Neither properly address nor resolve the visitor’s doubts and objections

Getting your Core Messaging & Website built with me will help you…

  • Establish your marketing goals in realistic terms

  • Get clear on not just your story, but who your story is for, and mapping your website to resonate at the level of the clients you’re trying to reach

  • Find the specific words that authentically explain what you do and why it is relevant to your client

  • Understand how to get testimonials that actually create impact for your potential clients (which, are often the cheapest & most effective way to instantly boost your marketing)

  • Be known for the difference you make for your clients & establish relationships that keep people coming back & referring new clients to you

 
 
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Marketing Strategy & Squarespace Web Design Services

Core Copy
Central marketing copy that builds trust & connection with your clients. For your website, brochures, and descriptions (Website not included)

Written content that does a damn good job explaining you and your product or service, and connects with your customer's or client's reality

Essential Copy
Core Messaging for Website Homepage or Landing Pages

Written content that multiplies the effect of your Essential Copy and keeps clients coming back to your website to read again and again and keep gaining value from what you have to say

Extended Copy
Up to 5 Additional Pages worth of copy such as About, Bio,Services, Values, Mission
Comprehensive Copy
Up to 10 additional pages of copy, such as descriptions of multiple Services, multiple Bios, Origin/Mission Story

So you will never get stuck on a blank box when writing Facebook or Instagram Posts, newsletters, blogs, or other promotional copy

Personalized Marketing Strategy Plan + Cheat Sheet
Reference guide for growing your business through strategic messaging & story elements
What's Always Included With Your Squarespace Website

Never worry about filling your server space

Unlimited Brandwidth & Storage

It's just common sense, but it's not that common

Built In User-Friendly Design Practices

Optimized for mobile, tablet, and desktop viewing, so you can be sure your clients are getting the best view of you, even when they're on the go

Mobile Responsive

Finally, a control panel that makes sense, so you don't have to pay a web designer every time you need to tweak your website

Intuitive & Easy-to-Use Website Backend

I'll make sure you don't put that photo that only means something to you, but doesn't actually mean anything to your website visitors, on the homepage of your website

Image Selection & Optimization

So you can track how people are engaging on your website, what's making you money, and what needs improvement

Advanced Website Metrics & Analytics

Your Favicon is your site's badge, which shows next to your URL in your browser's address bar, as well as in some search results.

Custom Browser Icon

Always safe and secure for your client's data

SSL Certificate

Never needs software updates or malware cleaning

Updated & Protected, Automatically

New Squarespace accounts get a 1 year domain subscription, free

Domain Setup or Transfer

So Google can find your website when someone's looking (Search Engine Optimization)

Essential SEO Setup

Provided Via Squarespace Support

24/7 Award-Winning Customer Support

I'll be available by phone or email to work through any issues that arise after website handoff

Personalized Technical Assistance
$1,500 - 2,500
Average Cost
Business
Reach out and get known for the difference you make for your clients (Includes Core Copy + Website)

Written content that does a damn good job explaining you and your product or service, and connects with your customer's or client's reality

Essential Copy
Core Messaging for Website Homepage or Landing Pages

Written content that multiplies the effect of your Essential Copy and keeps clients coming back to your website to read again and again and keep gaining value from what you have to say

Extended Copy
Up to 5 Additional Pages worth of copy such as About, Bio,Services, Values,Mission
Comprehensive Copy
Up to 10 additional pages of copy, such as descriptions of multiple Services, multiple Bios, Origin/Mission Story

So you will never get stuck on a blank box when writing Facebook or Instagram Posts, newsletters, blogs, or other promotional copy

Personalized Marketing Strategy Plan + Cheat Sheet
Reference guide for growing your business through strategic messaging & story elements
What's Always Included With Your Squarespace Website

Never worry about filling your server space

Unlimited Brandwidth & Storage

It's just common sense, but it's not that common

Built In User-Friendly Design Practices

Optimized for mobile, tablet, and desktop viewing, so you can be sure your clients are getting the best view of you, even when they're on the go

Mobile Responsive

Finally, a control panel that makes sense, so you don't have to pay a web designer every time you need to tweak your website

Intuitive & Easy-to-Use Website Backend

I'll make sure you don't put that photo that only means something to you, but doesn't actually mean anything to your website visitors, on the homepage of your website

Image Selection & Optimization

So you can track how people are engaging on your website, what's making you money, and what needs improvement

Advanced Website Metrics & Analytics

Your Favicon is your site's badge, which shows next to your URL in your browser's address bar, as well as in some search results.

Custom Browser Icon

Always safe and secure for your client's data

SSL Certificate

Never needs software updates or malware cleaning

Updated & Protected, Automatically

New Squarespace accounts get a 1 year domain subscription, free

Domain Setup or Transfer

So Google can find your website when someone's looking (Search Engine Optimization)

Essential SEO Setup

Provided Via Squarespace Support

24/7 Award-Winning Customer Support

I'll be available by phone or email to work through any issues that arise after website handoff

Personalized Technical Assistance
2 Weeks of Support Post-Website Handoff
$ 2,500 - 3,500
Average Cost
Premium
You're ready for that next level of success (Includes Core Copy, Full Website + Strategic Plan)

Written content that does a damn good job explaining you and your product or service, and connects with your customer's or client's reality

Essential Copy
Core Messaging for Website Homepage or Landing Pages

Written content that multiplies the effect of your Essential Copy and keeps clients coming back to your website to read again and again and keep gaining value from what you have to say

Extended Copy
Up to 5 Additional Pages worth of copy such as About, Bio,Services, Values, Mission
Comprehensive Copy
Up to 10 additional pages of copy, such as descriptions of multiple Services, multiple Bios, Origin/Mission Story

So you will never get stuck on a blank box when writing Facebook or Instagram Posts, newsletters, blogs, or other promotional copy

Personalized Marketing Strategy Plan + Cheat Sheet
Reference guide for growing your business through strategic messaging & story elements
What's Always Included With Your Squarespace Website

Never worry about filling your server space

Unlimited Brandwidth & Storage

It's just common sense, but it's not that common

Built In User-Friendly Design Practices

Optimized for mobile, tablet, and desktop viewing, so you can be sure your clients are getting the best view of you, even when they're on the go

Mobile Responsive

Finally, a control panel that makes sense, so you don't have to pay a web designer every time you need to tweak your website

Intuitive & Easy-to-Use Website Backend

I'll make sure you don't put that photo that only means something to you, but doesn't actually mean anything to your website visitors, on the homepage of your website

Image Selection & Optimization

So you can track how people are engaging on your website, what's making you money, and what needs improvement

Advanced Website Metrics & Analytics

Your Favicon is your site's badge, which shows next to your URL in your browser's address bar, as well as in some search results.

Custom Browser Icon

Always safe and secure for your client's data

SSL Certificate

Never needs software updates or malware cleaning

Updated & Protected, Automatically

New Squarespace accounts get a 1 year domain subscription, free

Domain Setup or Transfer

So Google can find your website when someone's looking (Search Engine Optimization)

Essential SEO Setup

Provided Via Squarespace Support

24/7 Award-Winning Customer Support

I'll be available by phone or email to work through any issues that arise after website handoff

Personalized Technical Assistance
4 Weeks of Support Post-Website Handoff
$ 4,500 - 5,500
Average Cost

 

 

Praise from a recent client…

 
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 Lily’s strategic advice on website verbiage and campaign consulting has continued to ripple into my work since working together. I always keep a Lily voice in the back of my mind when writing. And, I have gotten many compliments on my website, which she redesigned.  Now it is very easy for my website visitors to shop, contact me and find links through my website

— Bree Lauren, Founder, Madre Mudra