Custom Website Copywriting

Your website can do the talking for you

Let your website grow your business while you focus on what’s important—serving your people & living your life.

Over the years, I’ve heard about all kinds of marketing problems…

  • “I don’t have time to do this myself”

  • “My website is beautiful, but it doesn’t seem to actually get me clients. My traffic isn’t converting”

  • “I thought I could do it myself, but I’m out of my league when it comes to this marketing stuff”

  • “I tried writing the website myself, but I don’t sound authentic. I sound stiff and sales-y”

  • “My website looks like a patchwork quilt of different ideas…I need something clear and consistent”

Here’s what you need to know:

The primary goal of your website is to tell people what’s possible, in terms they can understand and relate to.

Unfortunately, most business owners aren’t even aware of what’s wrong with their website copy, and don’t know why their website isn’t converting as well as it should.

 

When done right, your website can…

(Or, the 5 reasons why hiring a website copywriter is a good idea…)

⌛ 1. Save You Time

Hiring a copywriter to help write your website will get the job done faster, which means your website will make you money sooner. Writing your own website can take what forever (or even longer). It might be hard to imagine, but I’ve seen business owners take 20-30x longer than they expect when writing their own website. Even if you can technically do it yourself, it probably won’t have as much of an effect on your reader as it needs to have. You can save time by hiring a copywriter, as well as a lot of frustration.

 

 💰 2. Get You Clients

Your website should be getting you your ideal clients (and filtering out those who aren’t a match for you). Having a website that helps you with organically reaching people and supports word-of-mouth referrals is the foundation for any small or medium sized business. And, with a marketing strategy that includes regular content such as a newsletter, you can create a loyal readership of people who want to pay your rates, because they already know how you will deliver them value.

😎 3. Create Consistency & Simplicity For Your Business

Most business owners have never taken the time to sit down and write a consistent message (especially when they are first starting). Your core message will serve as an guiding rudder for your business through different growth phases, such as breaking into new markets, deciding if a project or client is a good fit, and on-boarding new employees. You can establish the right kinds of filters for your business and specifically focus on those you can serve best by getting clear on your business’s values, mission, and message. No matter if you’re just starting or have been running a business for 30 years, this can make a huge difference for you.

 

💃 4. Help You Show Up As Your Authentic Best

Marketing isn’t about changing who you are depending on who is listening. It’s about learning to become more of who you are, and be comfortable sharing. You can learn to write in a way that gets your business the right kind of attention—the kind it needs to move forward. The best way to grow authentically is to establish your expertise in your field by learning to speak directly to your ideal readers. Usually, you already know many of those bits and pieces of what you need to say, yet nobody ever taught you to put them all together for your website in the most effective way. That’s what I’m here for.

✍️ 5. Teach You How To Be A Better Writer & Communicator

As a small to medium sized business (as a solopreneur or even if you have a small marketing team), you probably don’t have someone whose sole focus is making sure your message is doing the exact job it needs to do. I help you get your message right so your everyday communication with your potential buyers gets easier. You’ll learn the difference between good copy and great copy, and get better at connecting with your clients through your writing. Which, is an incredibly valuable skill, especially as your business grows, and your marketing needs to grow with it.

What It Actually Means To Hire A Copywriter

For those who never hired a copywriter before (or even perhaps thought that copywriting meant patenting or trademarking until 10 minutes ago), it can be hard to comprehend the benefit of working with a copywriter on your message.

You might think you should be able to write your own text for your own website. After all, it’s your business, right?

Here’s the thing. You may well be an expert in what you do, and you might know your clients better than anyone else. But, this does not automatically make you an expert in finding the right words that allow for a potential buyer to realize what you or your product can do for them.

In fact, business owners lose a lot of money because they don’t want to accept help, and they assume their website does fine as it is. They don’t realize how many potential buyers turn away because many of the right people don’t feel addressed.

In a manner of speaking, a copywriter is not paid for writing. A copywriter is paid for triggering the right feelings, in the right sequence, that allow for the reader to understand what the product or service can do for them, in a much more impactful way than they otherwise would.

So, a copywriter is not paid for the words they write, but for the effect these words have on potential buyers. They are paid for translating what you know into something that your future clients and customers can truly understand.

Work With Me

Create connective messaging that converts your readers into clients

VIP Day

You have a Very Important Project that you need help getting checked off your to-do list—and you want it done right, not rushed. Book a VIP day where I’ll work on your existing website or sales copy for 7 hours. Starting at $2,000. Get started with a free consult.

Deep-Dive Copywriting & Marketing Strategy

You’re looking for someone to help you create your marketing strategy from scratch, or overhaul an existing strategy. I can help you get clear on what you need, strategize the best way to meet your goals, and write the content, website and whatever else that’s needed to help you get there. Starting at $5,000. Get started with a free consult.

Personalized Marketing Advisor

Sometimes, you just need someone to be in your corner, who knows where your best interests lie, and who you can turn to when you need to talk through an idea. It can be hard to gain that outside perspective on your business when you’re right in the middle of it after all. For a limited number of clients, I work in a consulting capacity on a retainer or hourly fee. Get started with a free consult.

Ready to talk details? Schedule a call.

Or keep reading…

What’s it like to work with me?
Let me walk you through my process.

Examples of my work?
Check out my client case studies.

Want to learn more about marketing?
Get all the insights on my blog.