FAQs
Custom Website Copywriting & Marketing Consulting
What mistakes do most people make positioning themselves & their offer on their website?
It's tragic, but there are tons of new sites that flop. A few months after launching, it's clear that the website isn't doing anything for the business. The website doesn’t reach the people who share the same values or would benefit from the services being offered. And, if it does, it’s not doing the job of connecting in a way that would actually generate qualified leads.
Often, the issue lies in the focus of the website. I can’t tell you how many websites I’ve read that just are not clear when it comes to who they are talking to, and why. When you write your website, you need to focus on your clients, not on yourself. When you hire a marketing and copywriting professional, they can help you understand who your website is for, and why you’re creating it, which will get you the copy you need for your website so your business can thrive.
How much does it cost to hire a copywriter & marketing consultant?
It depends. You can find marketers who charge less than me, as well as ones that charge a lot more. Choose who you think you’d enjoy working with, and who you think will be able to deliver the results your business needs. Read their examples of past work, get in their DMs and ask them questions, and hop on a free consulting call to get a feel for anyone you’re considering hiring for your business. Make an informed decision.
I base my prices off the scope of project and the value I can create for my clients. I won’t send a project proposal if I don’t see the way that my client will be able to make their money back after investing in my services. Of course, I also can’t guarantee what your financial outcomes will be after you work with me, since it’s dependent on your commitment and follow-through.
What’s it like to work with you?
My clients have told me they feel a sense of ease and trust when working with me. I work 1-on-1 with my clients, via Zoom, as well as through emailing and comments in our shared Google Drive documents. I will always focus on your specific situation and needs, doing my best to understand your specific situation, while also not gently calling you out when you’re making excuses or holding yourself back. Our goal is to write your message in a way that will resonate with your ideal audience, build connection in a meaningful and authentic way, and position you as approachable yet professional.
A typical project goes through four steps: 1. Getting to know each other, 2. Writing it all out, 3. Edit, edit & edit some more, 4. Wrap up & rejoice!. Read more about my process.
What if I need you for a smaller project than a whole website, or just one page?
I typically only do smaller pieces for clients that I’ve already worked with before, to ensure that I know your audience & marketing goals well before working on any bits and pieces of your business. You can always ask—write to me here.
How are your services billed?
After your initial consultation call, I’ll send you a project proposal including project goals, scope of work, cost, and payment terms—50% due at signing and 50% due upon completion. I accept checks, credit cards, and ACH bank transfer.
Do you accept payment plans?
It depends. I require 50% due at signing and 50% due upon completion, paid via check, ACH transfer, or credit card. However, depending on the situation, I may be able to offer to offer payment plans (with no additional cost). Just ask.