Self-care in Business Isn’t all Roses and Shea Butter: From Retail Crisis to Shea Brand - Episode #003 with Marie Arlet of Shea Brand

In this Episode:

— How Marie’s unfulfilling experiences working in fast fashion motivated her to co-found a self-care brand that operates differently

— The benefits of not working solo, but instead working on a team that’s motivated by the same vision and goals

— Trusting you’re in alignment with your business dreams, even when cleaning cat-poop out of cages for work

— How being overlooked for promotion prompted Marie to truly value herself and led her to where she’s at now

— The importance of genuine marketing messages in a world of “buy now”

— How Shea Brand decided to create a #minimalplastic product line without sacrificing beautiful packaging that customers love

— Marketing as reparations & the responsibility of brands to keep pushing for racial justice in the CBD / Marijuana industry, as well as design sustainability into their products

— “I think customers are smart. Be authentic to them and give them the best.” 

Links:

Credits

How the Internet Helped me Become More Authentic (and Create a Career for Myself) — Episode #000 with Lily Rothrock

Welcome to the intro episode of Unhack Yourself!

Episode #000 is all about how I became a digital strategist, why I started this podcast, and what you can expect in the coming episodes.

In this Episode:

  • Definition of Unhack Yourself

  • Learning to think differently about marketing

  • My story of how I got here

  • Discovering what I do naturally is my skill

  • Realizing how I can contribute my skill to the world as my profession

  • Breaking down what marketing actually is

  • Why we need to be aware when going online

  • What to expect in this podcast

Music Credit: “Infinite Growth” by Post Consumer Network