Self-care in Business Isn’t all Roses and Shea Butter: From Retail Crisis to Shea Brand - Episode #003 with Marie Arlet of Shea Brand

In this Episode:

— How Marie’s unfulfilling experiences working in fast fashion motivated her to co-found a self-care brand that operates differently

— The benefits of not working solo, but instead working on a team that’s motivated by the same vision and goals

— Trusting you’re in alignment with your business dreams, even when cleaning cat-poop out of cages for work

— How being overlooked for promotion prompted Marie to truly value herself and led her to where she’s at now

— The importance of genuine marketing messages in a world of “buy now”

— How Shea Brand decided to create a #minimalplastic product line without sacrificing beautiful packaging that customers love

— Marketing as reparations & the responsibility of brands to keep pushing for racial justice in the CBD / Marijuana industry, as well as design sustainability into their products

— “I think customers are smart. Be authentic to them and give them the best.” 



Realize your most engaging topics (and grow your integrity) — Episode #002 w/ Caroline Putnam of Reviveolution

**PLEASE NOTE** — This podcast was recorded in October 2018, and due to the Camp Fire in my community, I took a pause on the podcast for a couple months. In the interview, Carolina mentions December immersion dates, which have passed, but you can check out the Reviveolution upcoming 2019 schedule here.

In the Intro:

— Why your website shouldn’t be a puzzle for your clients to figure out

In this Interview:

— How I met Carolina

— Personal Prayer, Q’ero people, Machu Picchu, and Eco-Spiritual Tourism

— What you need to hear if you’re thinking of going to Peru for a ceremony, retreat, or to see Machu Picchu

— Why romanticized notions of indigenous spiritual practices are damaging to not only the indigenous Q’ero of Peru, but also the spiritually seeking tourists (Do you really want to be a garbage man?)

— Why it’s critical to understand the perspective of another culture (especially when seeking to gain wisdom from that culture)

— How Carolina decided to create a career for herself after graduating college

—  Following your life calling and trusting your vision

“It’s not that I saw the whole staircase ahead of time.  I just went for it, and trusted myself.”

— Creating authentic connections online while stepping into deeper integrity with your work

— Old Paradigm v. New Paradigm Marketing (Unethical Manipulation v. Ethical Authenticity)

— How Carolina’s thought of the topic for her most popular video post ever

— Common misconceptions if you are starting a business and want to promote yourself (you don’t need to do it all)

—Getting over fear of being “on-schedule” and letting yourself be shown what to focus on

— Carolina’s perspective on cultural appropriation being a Caucasian woman married into a Q’ero family 

— Join Carolina in Peru for a retreat this March 2019

— Carolina’s private sessions for integrating earth wisdom into daily life

— How creating art is not an avoidance, but feeding productive energy

Recommended Links:


Lily RothrockComment
Screw the Algorithms & Find Freedom in Your Work, Even When it's not "Normal" -- Episode #001 with Faye Lessler

In the Intro:

  • How FOCUS is the key to the recent websites I’ve worked on (from freelance writing to eco-luxe underwear)

  • New blog on my site:  How to talk effectively about yourself on your website

In this Episode:

  • Faye’s current transition in her work and what’s driving it

  • How sustainability becoming a trend has played a role in Faye’s focus

  • Greenwashing in the digital media & sustainability social influencer arenas

  • How Faye relates to her parents, who don’t necessarily understand what she does (or how she does it)

  • Life Goals: Freedom, Fulfillment, and No Bosses

  • Finding success for yourself & unhacking Faye’s vision for success

  • Influential books we’ve read and how fiction speaks to threads in our reality

  • Why we need to trust artists and how we can each be a leader by following our callings

  • Imposter syndrome in entrepreneurship and remembering that success stories are written with many failures 

  • Faye’s advice for startup sustainable brands

  • Unlearning that creativity is loud and bright—it can be quiet and introverted too

  • What happened when Faye learned that being on Instagram makes Facebook money (and that they own her content)

  • Screw the Algorithm — If you’re trying to make content because you think you need to make content, your content is going to be shit

  • Faye’s strategy to make her instagram and blog the most impactful (for herself as well as her audience)

Recommended Links:

Recommended Books:


Lily RothrockComment
How the Internet Helped me Become More Authentic (and Create a Career for Myself) — Episode #000 with Lily Rothrock

Welcome to the intro episode of Unhack Yourself!

Episode #000 is all about how I became a digital strategist, why I started this podcast, and what you can expect in the coming episodes.

In this Episode:

  • Definition of Unhack Yourself

  • Learning to think differently about marketing

  • My story of how I got here

  • Discovering what I do naturally is my skill

  • Realizing how I can contribute my skill to the world as my profession

  • Breaking down what marketing actually is

  • Why we need to be aware when going online

  • What to expect in this podcast

Music Credit: “Infinite Growth” by Post Consumer Network